Artificial intelligence is transforming the creative industry — fast. Depending on who you ask, it’s either the most exciting opportunity we’ve ever had or the biggest threat to originality and craft. For many creatives, it’s both at once. The pace of change can feel overwhelming, the ethical questions are complex, and the pressure to “keep up” is real.

This category is about cutting through the noise to have honest, informed conversations about AI’s role in creative work. We explore how to work with AI without losing your creative edge, how to evaluate the quality and ethics of AI-generated output, and how to use these tools in ways that align with your values. You’ll also find advice on staying ahead of the curve without burning out, along with predictions from industry leaders on where AI might take us next.

Through the perspectives of creatives already experimenting with AI, and the insights of mental health professionals on its impact, we aim to demystify the technology and keep the focus on human creativity. Because at its best, AI should be a tool that supports our ideas — not one that replaces them.

Whether you’re excited, sceptical, or somewhere in between, this is your space to learn, question, and shape the way AI fits into your creative future.

‍