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The Industry

The creative world can be both a joy and a juggernaut. One day you’re buzzing with ideas, the next you’re staring at the ceiling at 3am wondering if the work is about to dry up, if another crisis is looming, or how to balance your ethics with the realities of paying clients. And then there’s the big life stuff, like what your career looks like after kids.

Here, we dive into the questions that weigh heavy on creative minds. Ageism, job security, the value (and cost) of awards, staying relevant when the economy’s wobbling… plus whether it’s worth pushing for change as a junior, if B Corp certification is more than a badge, and how to keep your creative fire lit without burning yourself out.

These aren’t pep talks or sugar-coated answers. They’re honest conversations with people who’ve been in the thick of it, sharing the truths they’ve learned and the practical ways they’ve managed to keep going. Because thriving in this industry isn’t about pretending the challenges don’t exist — it’s about finding ways to do good work and stay human while you face them.

Featured

Is advocating for mental health & neuro-equality change worthwhile as a lower level employee?

Wondering if you can drive mental health change from a junior role? Industry experts share strategies for effective workplace advocacy at any level.

Industry Leader
Simon Lee

CCO & Partner

The Hallway

Mental Health Expert
Aimee Davies

Mental Health Educator and Counsellor

The Hey Mate Project

How do I stay optimistic whilst not loving where I am but also feeling scared to leave given a looming recession?

Feeling stuck in a job you don't love during economic uncertainty? Learn practical strategies to stay optimistic while navigating career decisions in challenging times.

Industry Leader
Regina Stroombergen

Head Creative Tinker

Thinkerbell

Mental Health Expert
Dr Aileen Alegado

Psychologist

Mindset Consulting

How do I navigate being able to do work that aligns with my ethics vs adding to over consumption?

Learn how to navigate ethics in advertising while building your career. Expert advice on setting boundaries and staying true to your values in the creative industry.

Industry Leader
Maria Devereux

ECD

Accenture Song

Mental Health Expert
Katie Feder

All Questions

If awards don't pay the bills, why do we bother?

Discover why creative agencies invest in awards despite the costs. Learn strategic approaches to make awards work as business tools while managing team wellbeing.

Industry Leader
Renee Hyde

Managing Director

Howatson+Company

Mental Health Expert
Sharon Draper

Psychologist

The Conscious Project

Are many agencies B Corps? What’re the benefits?

Wondering if many agencies are B Corps? Learn about the benefits, rigorous process, and why B Corp certification matters for creative professionals.

Industry Leader
Nick Hunter

Founder

Paper Moose

Mental Health Expert
Caitlin Thamm

How long should I wait and hope for things to get better when it's tough to find work?

Struggling to find creative work and wondering when to give up? Industry experts share honest advice on timing, transitions, and tough decisions.

Industry Leader
Nick Hunter

Founder

Paper Moose

Mental Health Expert
Caitlin Thamm