about our charity
NEVER NOT CREATIVE IS A charity using community to create better mental health outcomes for the creative, media and marketing industry.
This industry can change the world, provided the people within it are given every opportunity to thrive.
Never Not Creative was started because we don’t believe enough is happening to collectively address the future of our industry and some of the challenges it faces.
There are plenty of excellent communities out there that celebrate work and talent, and that provide networking and profile building opportunities. Never Not Creative fills in the gaps to make sure that, as individuals striving to perform, we can look after ourselves and each other. Ensuring we’re at our best for whatever creative challenge is in front of us.
ADDRESSING THE ISSUES WE’RE FACING
STRESS & BURNOUT
The creative industry runs hot. Tight deadlines, always-on expectations, and a culture that too often mistakes exhaustion for dedication. Our research (the first and largest of its kind conducted in partnership with Everymind and Unltd) confirmed what most people working in this industry already know: stress and burnout are endemic.
We think about it this way: sports teams will do almost anything to get a player performing at their peak — massage, recovery, nutrition, coaching. In our industry, we invest heavily in the output but almost nothing in the people producing it. Never Not Creative exists to change that. Through research, support groups, resources and direct action, we're helping individuals and organisations build the conditions where people can genuinely thrive.
AN INCLUSIVE FUTURE
The creative industry has a representation problem. Opportunity is still too often shaped by who you know, where you went to school, and whether you look like the people already in positions of power. That's not just unfair. It actively limits the quality and diversity of the work our industry produces.
Never Not Creative is working to change this at every level. Our Never Not International Women's Day platform runs 24/7/365, hosting talks and ideas from women across the creative industry. Our Here Now mentorship program supports junior and mid-level talent from underrepresented backgrounds. And through our allyship work ( including the Men as Allies course) we're helping the people with the most power in this industry understand how to use it better.
PATHWAYS AND OPPORTUNITIES FOR EMERGING TALENT
Breaking into the creative industry shouldn't depend on your parents' connections or your ability to work for free. Talent is everywhere — but access to opportunity isn't, and that gap costs us all.
Never Not Creative runs programs specifically designed to bridge this divide. Never Not Finishing School gives out-of-work graduates a pathway in. And our community provides the kind of peer support and honest advice that used to require knowing the right people in the right places at the right time.
USING COMMUNITY NOT comPETITION TO CREATE A SUSTAINABLE FUTURE
Creative industries are competitive by nature. But when that competition leads to hoarding knowledge, gatekeeping opportunity, and burning through people – it hollows out the industry itself.
Never Not Creative was built on a different premise: that when we share openly, support each other genuinely, and invest in the health of the whole industry, everyone benefits. Our community has grown to thousands of members across studios, agencies and in-house teams. Our events regularly draw hundreds of creatives, marketers and agency employees each year. Our 2024 Mentally-Healthy research was presented to almost 200 leaders across Melbourne and Sydney alone. This is what a sustainable industry looks like: one that competes on ideas, not at the expense of people.
IMPACT REPORT
Never Not Creative has been active since 2018. What started with a single research study — more than 2,000 participants in its first year — has grown into a registered charity with ongoing research, support programs, mentorship initiatives and a community that spans the creative industry.
Coming soon — full impact report including program reach, research findings, and community growth.
key people
THE NUMBERS
We’ve been looking out for people working in the creative industry since 2018. Here’s a little of what we’ve achieved.
coming soon