Simon’s purpose is to be a creative catalyst for a flourishing world - and over the last decade he’s successfully co-built a business that delivers on that purpose. His agency, The Hallway is one of Australia’s leading indies and as Chief Creative Officer and joint owner, Simon leads a passionate cross-disciplinary team in the development of Affective Ideas: ideas that affect positive impact - for businesses, society and the world at large. In 2022 his Boys Do Cry campaign captured the attention of the world, reaching over 100 million people, encouraging over 40,000 men in Australia to seek help for mental health challenges, and winning a host of national and international accolades. Simon is an outspoken thought leader, passionate educator and mentor, and doting father to two teenage girls.
