Jasmin Bedir is currently CEO of Innocean Australia, an independent Korean owned marketing and advertising agency with 22 offices in 17 countries and over 1,600 employees. In her former life she led big accounts in literally every form of creative agency there is: from highly creative independent hot shops to global network agencies.
Jasmin grew up as a Turkish migrant child in Germany, then spent half of her career in Australia and working across multiple APAC markets. It’s resulted in a great appreciation of cultural differences and the importance of local relevance. In 2021 Jasmin founded Fckthecupcakes — an initiative aimed at the Creative Services Industry to fight misogyny in the workplace.
