Alex Wadelton is one of Australia’s most highly regarded advertising writers and creative directors. In 2016, he was rated as one of the world’s top 20 advertising writers. His advertising campaigns have run all around the world. His charity campaigns have raised hundreds of thousands of dollars. And he spearheaded a campaign to create a statue honouring Indigenous footballer Nicky Winmar’s iconic stance against racism. He is also the author of The Right-brain Workout – his first book.