OUR COMMUNITY

Prue Jones

Described by LBBOnline as one of the world's foremost creative experts, my career spans creative strategy and implementation, digital and service design, and digital transformation across tech, government, retail, and the cultural sector. I work with local and global brands to tackle complex challenges, from designing future-ready products and services to embedding AI in ways that make systems smarter and more human. I regularly work alongside executives and senior leaders, helping guide strategy at the C-suite level while ensuring change is grounded in the needs of the people it’s designed to serve. I bring three key skills to my work: 1. Strategic creative leadership and digital transformation: I bring creative strategy and digital thinking together to solve messy, layered challenges. 2. Human-Centred Design and experience innovation: I put people at the centre of systems, services, and experiences. 3. Stakeholder engagement and organisational influence: I work across all levels, from the C-suite to on-the-ground teams, to make change stick. Whether the goal is improving citizen services, accelerating innovation, or transforming customer experience, I bring clarity, momentum, and a focus on what matters most: human impact.