OUR COMMUNITY

Max Ottignon

I’m the co-founder of Ragged Edge, a London branding agency that builds brands globally. I’ve spent my career fighting to change how people think about our industry. From brands as logos and typefaces, to brands as ideas with the power to change perceptions, behaviour, categories, industries and - just occasionally - the world. At Ragged Edge, a B-Corp, we’ve ripped up conventions to help brands like Wise, Zoe, Papier, Monzo, Mindful Chef, and Grey Goose redefine their industries. I write about branding for Fast Company, Campaign, Creative Review, It’s Nice That, The Dieline, Creative Boom and more. I speak about branding, with keynotes at OFFF Festival, Gab, Glug, Brand New and more. This September I'll be doing a range of talks across the US. And sometimes I get to judge branding, including as part of the D&AD branding jury in 2023. I’m here to share what I’ve learned. To challenge conventional thinking, to fight for braver thinking, and bigger ideas. To learn from others, and to support those who care as much about this industry as I do.