Mental Health

Creativity and Football E03

November 27, 2021

The third episode of our Creativity & Football mini-series welcomes ECD Craig Elimeliah from VMLY&R in New Work. Craig talks creative culture, awards and his own journey with mental health.

Welcome to the third episode in our podcast mini-series. Creativity and Football. We're talking to men about creativity, football and... oh yeah, you probably got it by now. It’s about men and mental health, but hey you’ve made it this far. Just hit play.

Craig Elimeliah is an award-winning ECD at VMLY&R in New York. A native New-Yorker he gets his football analogies from the oval shaped ball rather than the circular one. A couple of months ago, Craig wrote a brave post on Linkedin sharing his experiences with many years of mental heath ups and downs.

It's not easy to suddenly go from zero to a hundred in the transparency and vulnerability stakes, but Craig has taken it in his stride and now understands his own mental health in order to pull the right levers at the right time.

He's also excited by the change our industry is destined to make with a new generation of talent and leaders who won't stand for the toxicity and culture of the past that has burnt out far too many of us.

Need help with your mental health?

Find out more about Craig.

Craig's interview with David Sable for New York Festivals.

Thanks to Endel.io - the AI-powered wellness app that helps you focus, relax, and sleep better through the power of sound. Created by artists, proved by science.

And thanks to Streamtime. Project management software for healthier creative businesses.

More at Nevernotcreative.org

Send in a voice message: https://anchor.fm/nevernotcreative/message

more episodes

Where do we go with AI? With Bonnie Kate Wolf

February 20, 2026

What happens when you're working on AI and then get replaced by – AI?

We're all in it together

January 16, 2026

Diving into the success story that is How & How Design with Cat How

Have faith in yourself

August 20, 2025

Andy and Rio join Nick Finney to chat through the rollercoaster of a 20+year career

Gaps, Gains and Creative Freedom

June 24, 2025

We return with the second part of our chat with James Martin

Standing out is a super power

May 24, 2025

Andy catches up with James Martin to discuss getting into the industry