Shane is Executive Creative Director at HERO/McCann Melbourne. His career spans two continents and four cities, as a creative at agencies including Ogilvy Johannesburg, DDB Sydney, Clemenger BBDO Melbourne and VMLY&R Melbourne. He’s worked on the world’s biggest brands like McDonald’s, Coca-Cola, Volkswagen and BMW as well as Australia’s most iconic, like the Sydney Opera House, Myer, Monash University and the Australian Defence Force. Career highlights include inviting people into the Sydney Opera House through their selfies, creating an interactive Christmas bauble that lets children know if they’ve been naughty or nice, enlisting A.I. to help recruit humans into the Navy and creating a dystopian future to attract students to join a university. It’s work like this that has earned him over 150 local and international awards including Golds at Cannes Lions, multiple Grand Prix at Spikes Asia as well as D&AD, One Show, SXSW, AWARD and the Effies. Apart from being an ad nerd, he also boasts a strange accent and an Uber Rating of 4.89.