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Ben Lucas

Mentally-Healthy Change Group

I've spent 10+ years working across agencies, startups, and brands to deliver meaningful results. My career spans strategy roles at Suddenly, Hogarth, and Paper & Spark, where I've developed content strategies and brand positioning for clients including Woolworths, SWEAT, Hipages, Big W, Suncorp Group, Australia Post, and Blackmores.As an internal marketer, I've helped build Australian startups Foremind, Avid, and Tribe doing everything from growth marketing and campaign delivery to product marketing and events.I've also worked as a facilitator and speaker, delivering workshops for mental health charity Gotcha4Life, consulting with FIFO workers in mining as a wellbeing consultant for SANO Health, and training teams in Mental Health First Aid.In 2018, I founded 2 Minute Mates, a mental health initiative encouraging deeper conversations between mates. More recently, I co-launched May8, fostering conversations around gender-based violence in Australia.

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