Standing Out in a Sea of Sameness: Creative Job Hunting That Actually Works

When you're one of 400 applicants for the same role, the traditional portfolio-and-resume approach can feel like shouting into the void. The creative industry's job market is brutal right now, and everyone's feeling the pressure to break through somehow.

This question was answered by Olivia Gatt, Creative Director at Scooter. As an award-winning creative leader who's worked with major clients like Amazon, NAB, and BMW, Olivia brings real insight into what actually catches attention in hiring. She also chairs support networks for young creatives, so she understands both sides of the hiring equation.

Authenticity beats artificial every time

"Authenticity is what really shines through," Olivia explains. "Something that feels uniquely you and isn't necessarily a regurgitated trend or something super artificial is what captures my attention."

She's so tired of seeing the same polished, trend-following portfolios that she's "almost tempted to see pieces of paper glued together and delivered in book format because that would be unique at this stage." The key is showing "an unfiltered version of you through your work."

Your network is your net worth

While creative stunts might seem tempting, Olivia advocates for something more sustainable: building genuine connections. "Most of my introductions that have led to job opportunities have come from referral and recommendation from my peers and mentors."

She suggests "finding a strong network of people and being your own brand" rather than relying on attention-grabbing tactics. "A cold call or a cold message asking someone that you admire or someone that works at a place where you want to work at out for a coffee" often works better than elaborate creative stunts.

The coffee conversation advantage

There's real power in face-to-face connection. As Olivia puts it, "At the minute you're not an email address or a piece of paper and you're a face and a person." When jobs come up, hiring managers often think, "I think I know the person that may be suitable for that job" rather than diving into a pile of anonymous applications.

This personal approach "doubles as that essence of authenticity in your folio as well," creating a consistent thread between your work and your personality.

The reality check

Olivia acknowledges how tough things are right now: "It is a very challenging space right now to get work." She's empathetic to people wondering "where is it going, who's seeing my stuff" and recognises that rejection "can be really really hard."

But she believes that "a coffee or an interpersonal connection can lead to so many great opportunities in the future." It's about playing the long game rather than hoping for instant results.

The job hunt feels overwhelming when you're competing against hundreds of others, but remember that authenticity and genuine connections often matter more than flashy gimmicks. Focus on being genuinely yourself in your work, nurture real relationships in your industry, and don't underestimate the power of a simple coffee conversation. You're not just another application in the pile when someone knows your face and your story.

Topic: Career paths & progression

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