What do I need to know before starting a design business?

Sarah Gross

Sarah is the Creative Director and Partner of Storyfolk. Storyfolk is a branding and graphic design studio based in Melbourne and Torquay, Australia. Storyfolk use storytelling and strategic design to elevate businesses, amplify not-for-profits and create exceptional brands.Sarah brings her exuberant people skills, love of design and ability to see things differently to all facets of her work. She pushes brave ideas through strategic thinking with her multidisciplinary skillset spanning strategy, design, art direction and copywriting. Sarah is committed to using design as a force for good to create and support brands that have a positive impact.

Katie Feder

Katie is a registered Psychotherapist working in clinical practice. Katie trained in Process Orientated Psychology which integrates Jungian psychology and Eastern philosophies and offers a holistic understanding of the human psyche. Her belief is that we are all individuals and therefore, so too is our best path to healing. Katie is passionate about emotional health and fostering wellbeing, she works from the new sciences of the heart, brain and biology to help her clients to come into closer connection with their mind and body. She has had a multicultural life and called many places home but for the past nine years that has been here in Australia. She’s also a mother of two beautiful children.

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