I'm a parent and having difficulty finding part-time work. Do you see this changing in the design field?

ASKING FOR A FRIEND - QUESTION

Finding part-time work in the creative industry feels impossible when most roles are advertised as full-time. Nicky Bryson, Principal and Co-founder of Sayers Brand Momentum and founder of The Trenches mentoring program, shares honest insights about why the industry should embrace flexible work and practical strategies for finding it. From approaching agencies directly to exploring co-parenting roles and in-house opportunities, this discussion covers the realities of part-time creative work and how to navigate the unique challenges of project-based industries. Whether you're returning to work after having children or simply seeking better work-life balance, this advice will help you approach your search with confidence and clarity.

Finding Part-Time Creative Work: Making It Happen in a Full-Time Industry

Looking for part-time work in the creative industry can feel like searching for a unicorn. You're not imagining it: most roles are advertised as full-time, and the project-based nature of our work doesn't always lend itself to flexible arrangements. But that doesn't mean part-time creative work doesn't exist, or that you should give up on finding it.

The reality is that many talented creatives need or want part-time work for various reasons: returning to work after having children, caring for family members, pursuing other interests, or simply wanting better work-life balance. You're not alone in this search, and you absolutely deserve to find meaningful work that fits your life.

This question was answered by Nicky Bryson, Principal and Co-founder of Sayers Brand Momentum, a highly experienced brand, consumer and cultural strategist who has helped guide some of Australia's biggest brands. With her extensive experience in the industry and as founder of The Trenches mentoring program, Nicky brings valuable insights into navigating career challenges and workplace flexibility in the creative sector.

The Industry Should Offer Part-Time Roles

Let's start with the fundamental truth: "The industry should offer part-time roles," as Nicky puts it. There are compelling reasons why this makes business sense. Part-time workers often bring greater efficiency, diverse perspectives, and valuable skills acquired from their experiences outside work. If you're a parent, for instance, the organisational and multitasking abilities you've developed are phenomenal assets in any creative role.

Nicky emphasises an important mindset shift: "Don't ever apologise for finding part-time work, for being a mum. I feel like it's always 'oh sorry I'm part-time' instead of... you don't need to apologise for that." Your need for flexible work is valid, and you shouldn't feel you have to justify it.

Understanding the Challenges

The creative industry does present unique obstacles for part-time work. "Our industry is difficult because client-based work, project-based work... it doesn't stop because you're not there," Nicky explains. This means you'll need to be comfortable with certain realities: you might not run projects completely on your own, you may miss some developments while you're not working, and you'll need to be prepared to catch up and maintain your sense of professional worth even without complete ownership of every project.

This isn't about lowering your standards or accepting less meaningful work. It's about understanding the nature of collaborative, project-based creative work and finding ways to contribute effectively within those parameters.

Practical Strategies for Finding Part-Time Work

Rather than waiting for part-time roles to appear on job boards, Nicky suggests a more proactive approach: "I wouldn't wait for a job to come on Seek. I would start contacting people and trying to pursue what you can provide on your terms."

Many agencies won't advertise part-time roles because "you would only really advertise a part-time role if it's maternity cover, or often you won't advertise that because it's not in your P&L and it's not how you're setting up your recruitment structure. But it doesn't mean they can't accommodate it."

Consider these approaches:

Direct contact with agencies: Reach out to studios and agencies directly, even if they don't have advertised part-time positions. Present what you can offer rather than what you need.

Co-parenting roles: Some design agencies hire two people to share one role, creating a tag-team arrangement that works well for both parties.

In-house versus agency work: In-house design teams often have more control over their deadlines and may be more flexible with part-time arrangements than client-facing agencies.

Freelancing as a stepping stone: While it doesn't solve childcare payment challenges, freelancing can help you get your foot in the door and often leads to more permanent arrangements.

The Changing Landscape

There's reason for optimism. As Nicky notes, "There's a lot of talk currently from a government perspective... there's a business summit today on increasing women's productivity, supporting businesses for part-time. It is obviously a big topic broadly at the moment, so there is movement."

Organisations like Circling are working specifically to help companies improve their approach to getting parents back to work. The conversation around flexible work has gained momentum, and more businesses are recognising the value of accommodating different working arrangements.

Building Your Support Network Through NNC Circles

Searching for part-time work can feel isolating, especially when you're navigating the unique challenges of balancing career aspirations with other life commitments. Never Not Creative's Circles program offers peer support groups specifically designed for creatives facing various challenges, including career transitions and work-life balance issues.

These small, confidential groups meet monthly and provide a safe space to share experiences, get practical advice, and connect with others who understand the creative industry's unique pressures. Whether you're strategising your job search, dealing with the emotional challenges of career change, or simply need encouragement from people who get it, Circles can provide valuable support during this transition.

Learn more about NNC Circles and how to join

When the Search Becomes Overwhelming

Job searching, especially for non-traditional arrangements, can be emotionally taxing. If you find yourself feeling overwhelmed, anxious, or struggling with the mental health impacts of career uncertainty, remember that seeking professional support is a sign of strength, not weakness.

The creative industry can be particularly challenging for mental wellbeing, and career transitions add extra stress. If you need someone to talk to, there are resources available specifically for people in our industry.

Find professional help and crisis support resources

Know Your Rights and Get Support

If you encounter discrimination or unfair treatment during your job search, or if workplace issues arise once you find a role, you don't have to navigate these challenges alone. Never Not Creative's Support Line provides free introductory legal advice for issues including workplace discrimination, harassment, and unfair treatment.

This service, delivered in partnership with specialist employment lawyers, can help you understand your rights and options if you face challenges related to flexible work requests or other workplace issues.

Access the NNC Support Line

Moving Forward with Confidence

Finding part-time creative work requires persistence, creativity, and a willingness to approach the search differently than you might for full-time roles. The opportunities exist, but they often require more direct networking and relationship-building than traditional job applications.

Remember that your desire for part-time work doesn't make you less committed or valuable as a creative professional. You bring unique perspectives, efficiency, and skills that benefit any team. The industry is slowly recognising this, and by advocating for yourself and pursuing opportunities proactively, you're not just finding work for yourself – you're helping to create more flexible opportunities for others who come after you.

Your career doesn't have to follow a traditional path to be meaningful and successful. Part-time creative work is not just possible; it's valuable, and you deserve to find it.

Team

Industry Leader
Nicky Bryson

Principal & co-founder of Sayers Brand Momentum with expertise in brand, consumer & cultural strategy. Founded The Trenches, a global youth mentoring programme delivering 1500+ sessions worldwide.

Mental Health Expert
Martine Beaumont

CEO & founder of Select Wellness and Select Counsellors with 30+ years in mental health & executive coaching. Supports leaders with tailored wellbeing programmes & specialised EAP services.

Host
Andy Wright

Founder of Never Not Creative, CEO of Streamtime & co-chair of Mentally Healthy, driven to make the creative industry fairer & more human. Believes great work should never cost wellbeing.

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