ASKING FOR A FRIEND - CATEGORY

Leadership, management & team culture

Great leadership in the creative industry is about more than meeting deadlines or delivering award-winning work — it’s about creating an environment where people feel safe, supported, and inspired to do their best. It’s knowing how to bring out the strengths of every individual, even when budgets are tight, briefs are vague, and the pressure is relentless.

This category explores the messy, human side of leadership, management, and team culture — the stuff they don’t teach you in a textbook. Here, we unpack how to navigate tough conversations, address underperformance without crushing morale, and lead teams through change without burning them out. We dive into what it really takes to build psychological safety, foster trust, and nurture creativity in fast-paced, high-pressure workplaces.

Through the experiences of industry leaders and the expertise of mental health professionals, these articles offer both practical strategies and compassionate perspectives. You’ll find advice on how to turn around toxic cultures, make wellbeing initiatives genuinely effective, and keep your team engaged even in challenging times.

Whether you’re managing your first hire or leading an entire department, this is your space to learn how to lead with empathy, clarity, and confidence — while creating a culture where everyone can thrive, yourself included.

Featured

As a new senior leader, how can I change the toxic culture in an organisation?

Expert advice for new senior leaders on navigating toxic workplace culture. Learn strategic approaches to succeed while staying true to your values.

Industry Leader
Tarra van Amerongen

Mental Health Expert
Sharon Draper

Psychologist

The Conscious Project

How can I turn a poor performing team into a high performing team?

Stuck with a poor performing team? Learn how to turn things around without burning out, from industry experts who've been there.

Industry Leader
Simon Lee

CCO & Partner

The Hallway

Mental Health Expert
Ash King

Founder

ashking.com

How can agencies make their mental wellbeing initiatives more effective?

When workplace wellbeing initiatives add stress instead of reducing it, here's how to find balance and address the real issues behind workplace overwhelm.

Industry Leader
Jasmin Bedir

Mental Health Expert
Tara Hurster

All Questions

How do I work in a team where it feels like everyone's trying to compete with each other?

Learn how to work in competitive teams without compromising your values. Expert advice on staying authentic and grounded in challenging workplaces.

Industry Leader
Maria Devereux

ECD

Accenture Song

Mental Health Expert
Katie Feder

How do I break into a cliquey team?

Feeling left out by cliquey colleagues? Learn why being authentic beats trying to fit in, and how to build genuine workplace connections without losing yourself.

Industry Leader
Maria Devereux

ECD

Accenture Song

Mental Health Expert
Katie Feder

Should I get in touch with my workplace's Employee Assistance Program?

Wondering if it's okay to contact your Employee Assistance Program? Get expert advice on EAP privacy, finding the right counsellor, and when to reach out.

Industry Leader
Nicky Bryson

Mental Health Expert
Martine Beaumont

CEO & Founder

Select Wellness